People can be automatically created via SSO sign-in. To enable this:
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Head to [Administration > Authentication]
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Under [Authentication > Single Sign-On] enable the option “Automatic user account provisioning”
If a user doesn’t exist (by email) in the system at the time of user sign-in, a Person record will be automatically created for them using the default attributes set in [Administration > Settings > Default entities].
You can use the Prompt People feature to send an email requesting people complete an assessment.
See Single Sign On for more information about setting up SSO.